IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

The title track "HEYA" presents a different variation from the image IVE has previously showcased. Incorporating the tale of "The Tiger Who Loved the Sun" into the lyrics, it begins with intense rap and overwhelms with its chorus. Through this song with various charms and lyrics that people of all ages can sing along to, one can experience IVE's broad musical spectrum.

In the music video, the content of the tale is intertwined with traditional Korean patterns and elements incorporated into costumes, sets, etc., presented in a refined manner to showcase "Korean beauty" in IVE's 2024 style.

The 2nd mini album "IVE SWITCH" is an extension of previous albums, signaling an expansion to show "yet another self." With diverse expressions and a radiating aura from IVE, it further expands their identity and conveys a significant impact. Particularly in this album, including double title tracks "HEYA" and "Accendio", as well as "Blue Heart", "Ice Queen", "WOW", and "RESET", totaling six songs, one can encounter IVE's deepened sensibility.

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

IVE has released the music video for the title track "HEYA" from their 2nd mini album "IVE SWITCH"

Netizen comments

1. These days, easy listening is in vogue, and I really missed such majestic songs.

2. Everyone's visuals have set a new high, it's overwhelming with how beautiful they are.

3. IVE's power is insane, surpassing a million views in less than a day, and besides, this song is epic, I really like it.

4. The highlight parts are great, and the music video is filled with visual delights, amazing.

5. All of IVE members are beautiful, but the styling for this comeback is really amazing, Their hair colors are just perfect.

6. One of IVE's strengths is always showing a new concept with each comeback, personally, this song seems to be the best.

7. This song is really good, It's somewhat hip-hop but also feels Korean, and it's just like an idol song.

8. Personally, I think the effects and connecting parts in the middle of IVE songs are very IVE-like and make the music quality even higher.

9. This kind of Korean-style song seems to be a first, and it's really filled with a sophisticated feeling, IVE is the best.

10. IVE's charm was showcased so well, It was worth the six-month wait.

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